For example, some businesses might decide their most effective marketing tactic is a value-add newsletter delivered to a gated subscriber community. Many of the solutions in this roundup offer free trials and affordable starter plans, and some even provide onboarding services for new customers.Įmail marketing can take several forms. The good news is that it doesn't cost much to get started, nor is it an arduous undertaking. Options range from text-based template solutions that marketers can quickly make their own to more complex HTML or JavaScript templates.

Check out our top-ranked picks, and then keep reading for a buying guide that will help you choose the best email marketing software for your business.īuying Guide: The Best Email Marketing Software for 2023Įmail marketing software can manage your contact lists, help you design and send compelling emails, and track whether these were opened and read.

The right solution for your company will depend on your unique needs, which is why we've tested and evaluated leading platforms. It offers tools to help you compose, send, and track email, plus integrate email campaign data with your other backend systems, such as your customer relationship management (CRM) platform. It can also help maintain relationships with current customers through newsletters, surveys, and special offers.īut where to begin? The good news is that email marketing software can make mounting digital campaigns a breeze. Moreover, email marketing isn't limited to direct advertising. Often, a company's first contact with a prospect is via email. It's a proven method of increasing customer acquisition, retention, and engagement. However, email for marketing is thriving, and it remains one of the most valuable arrows in a digital marketer's quiver. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).Įmail may appear to be on the wane in 2023, especially given the proliferation of new online channels. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions.

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